Social Media Manager : Job Description

A social media manager is responsible for creating and executing social media campaigns and strategies to increase brand awareness, engage with customers, and drive website traffic or sales. The following duties are typically associated with this role:

1. Develop and implement social media strategies across different platforms including Facebook, Instagram, Twitter, LinkedIn, and others.

2. Create and manage social media content such as posts, blogs, images, and videos.

3. Monitor social media channels and respond to comments, questions, and concerns in a timely manner.

4. research and analyze industry trends, audience insights, and competitor strategies.

5. Collaborate with other teams such as marketing, communications, PR, and customer service to ensure consistency in messaging and branding.

6. Manage social media advertising campaigns and budgets.

7. Track and report on social media metrics such as engagement, reach, and conversions, and use this data to continuously improve social media strategies.

8. Stay up-to-date with new social media tools and platforms, and make recommendations to improve social media marketing efforts.

9. Foster online communities and engage with customers, brand advocates, and influencers.

10. Develop and manage campaigns that facilitate the acquisition of new social media followers and increase engagement with existing followers. 

In summary, a social media manager is responsible for creating and implementing social media marketing strategies that are designed to increase brand recognition, drive website traffic, and ultimately help achieve business goals.

If you think you're capable, drop your CV :

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