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Social Media Manager : Job Description

A social media manager is responsible for creating and executing social media campaigns and strategies to increase brand awareness, engage with customers, and drive website traffic or sales. The following duties are typically associated with this role: 1. Develop and implement social media strategies across different platforms including Facebook, Instagram, Twitter, LinkedIn, and others. 2. Create and manage social media content such as posts, blogs, images, and videos. 3. Monitor social media channels and respond to comments, questions, and concerns in a timely manner. 4. research and analyze industry trends, audience insights, and competitor strategies. 5. Collaborate with other teams such as marketing, communications, PR, and customer service to ensure consistency in messaging and branding. 6. Manage social media advertising campaigns and budgets. 7. Track and report on social media metrics such as engagement, reach, and conversions, and use this data to continuously improve social